A few months back, I did something I probably should've done years earlier — I searched my own name on Google. Nothing came up. No author page, no bio, not…
I still remember the morning I opened Google Analytics and thought my site had been hacked. Overnight, my organic traffic had fallen off a cliff. Not a slow decline —…
Last winter I was staring at my analytics dashboard, completely confused. One of my blog posts was ranking #4 on Google, but it was getting more clicks than posts I…